{"title":"Men's New Arrivals","description":"\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cspan style=\"font-size: 11.5pt;\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eIn With the New \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhat is it about wearing new clothes that make us feel so dang good? When wearing something new we seem to walk a little taller, and with a bit more swagger, than we do wearing that old t-shirt with the holes… So it's time to say out with the old, and in with the new!\u003c\/p\u003e\n\u003cp\u003eThe cornerstone of Southern Tide has always been the Skipjack \u003ca title=\"Shop Preppy Men's Polos from Southern Tide\" href=\"https:\/\/southerntide.com\/collections\/men-polos\"\u003emen’s polo shirt\u003c\/a\u003e, but over the years our preppy men's clothes have expanded and everyone has fallen for our new \u003ca title=\"Shop Men's Performance Button Down Shirts from Southern Tide\" href=\"https:\/\/southerntide.com\/collections\/men-sport-shirts\"\u003eperformance sport shirts\u003c\/a\u003e, classic cotton t-shirts, and \u003ca title=\"Shop Southern Tide Men's Khaki and Chino Shorts\" href=\"https:\/\/southerntide.com\/collections\/men-shorts\"\u003emen’s khaki shorts\u003c\/a\u003e, too.\u003c\/p\u003e\n\u003cp\u003eGive the people what they want, right? And speaking of wants, we want you to look your best and stay on trend in preppy clothes for men. So if you need any advice on how to wear these fantastic new preppy men’s clothes and our top-selling styles, head on over to our blog, \u003ca title=\"Southern Tide's fashion and lifestyle blog.\" href=\"https:\/\/southerntide.com\/blogs\/the-southern-edit\"\u003eThe Southern Edit\u003c\/a\u003e, for a collection of short and engaging articles including ones on how to style some of our new classic men’s clothing styles. Find your favorites or get them all because we know that new looks good on you.\u003c\/p\u003e","products":[{"product_id":"brrr-eeze-heather-performance-polo-shirt","title":"brrr°®-eeze Heather Performance Polo Shirt","description":"\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"We took our highly acclaimed brrr°®-eeze Polo and crafted it with a classic, heathered performance material to create a timeless polo that does it all. Wear this polo shirt to the office, the course, date night, and on the boat. Stay cool and comfortable with UV protection, wicking properties, quick dry materials, brrr°® cooling \u0026amp; added stretch. Wear with our Jack Performance Pant for next-level performance from head to toe.ce pant for next-level performance from head to toe.\"}' data-sheets-userformat='{\"2\":963,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":5749642},\"9\":1,\"10\":1,\"11\":4,\"12\":0}'\u003eWe took our highly acclaimed brrr°®-eeze Polo and crafted it with a classic, heathered performance material to create a timeless polo that does it all. Wear this polo shirt to the office, the course, date night, and on the boat. Stay cool and comfortable with UV protection, wicking properties, quick dry materials, brrr°® cooling \u0026amp; added stretch. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"We took our highly acclaimed brrr°®-eeze Polo and crafted it with a classic, heathered performance material to create a timeless polo that does it all. Wear this polo shirt to the office, the course, date night, and on the boat. Stay cool and comfortable with UV protection, wicking properties, quick dry materials, brrr°® cooling \u0026amp; added stretch. Wear with our Jack Performance Pant for next-level performance from head to toe.ce pant for next-level performance from head to toe.\"}' data-sheets-userformat='{\"2\":963,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":5749642},\"9\":1,\"10\":1,\"11\":4,\"12\":0}'\u003eWear with our \u003ca href=\"https:\/\/southerntide.com\/collections\/men-pants?pf_t_collection=Jack+Performance\"\u003eJack Performance Pant\u003c\/a\u003e for next-level performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"We took our highly acclaimed brrr°®-eeze Polo and crafted it with a classic, heathered performance material to create a timeless polo that does it all. Wear this polo shirt to the office, the course, date night, and on the boat. Stay cool and comfortable with UV protection, wicking properties, quick dry materials, brrr°® cooling \u0026amp; added stretch. Wear with our Jack Performance Pant for next-level performance from head to toe.ce pant for next-level performance from head to toe.\"}' data-sheets-userformat='{\"2\":963,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":5749642},\"9\":1,\"10\":1,\"11\":4,\"12\":0}'\u003eStyle: 10348\u003c\/span\u003e\u003c\/p\u003e","brand":"Southern Tide","offers":[{"title":"Heather Kelly Green \/ S","offer_id":41396351598676,"sku":"196709262204","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Heather Kelly Green \/ M","offer_id":41396351631444,"sku":"196709262198","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Heather Kelly Green \/ L","offer_id":41396351664212,"sku":"196709262181","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Heather Kelly Green \/ XL","offer_id":41396351696980,"sku":"196709262211","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Heather Kelly Green \/ 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With Brrr cooling technology, it ensures you remain cool and comfortable, making it a top pick for the changing seasons. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStyle: 10617\u003c\/p\u003e","brand":"Southern Tide","offers":[{"title":"Tangerine Orange \/ S","offer_id":41396676001876,"sku":"196709262273","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Tangerine Orange \/ M","offer_id":41396676034644,"sku":"196709262266","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Tangerine Orange \/ L","offer_id":41396676067412,"sku":"196709262259","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Tangerine Orange \/ XL","offer_id":41396676100180,"sku":"196709262280","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Tangerine Orange \/ XXL","offer_id":41396676132948,"sku":"196709262297","price":108.0,"currency_code":"USD","in_stock":true},{"title":"Lawn Green \/ 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